A floral & feminine welcome to festive season
By Retail4Growth Bureau | September 24, 2021
Project Eve’s new autumn window display executed across all Mumbai, Pune, Delhi & Chennai ProjectEve stores, is all about softness, colors, rhythm, balance, proportion, contrast, harmony & unity.
Project Eve’s new autumn window display is all about heralding autumn and the festive season. The floral depiction showcases the idea of feminism and the concept is centered around common elements – Softness, Colors, Rhythm, Balance, Proportion, Contrast, Harmony & Unity.
Speaking about the theme of the display, Unni Augustine, VM head at Project Eve said, “The concept behind window display is inspired by flowers which celebrate womanhood. Project Eve, the women’s wear brand from Reliance Retail is all about celebrating womanhood and each window design is a portrayal of the same in a unique contemporary way.”
Window is a combination of self-standing acrylic circular and semicircular forms placed at different angles. This structure is supported by semicircular LED light strings and podiums around the composition of mannequins. The backdrop artwork is a combination of floral shapes, line, form, texture & color.
The display has been executed across all Mumbai, Pune, Delhi & Chennai ProjectEve stores.
The brand partnered with vendors -Infant Arts for Chennai, Creative Gaa for Mumbai & Pune, Hippo Hitech digital print solution for Delhi for the windows.
VM Head – Unni Augustine
Concept design –Aarti Shegaonkar
Merchandise Styling – Manish Ranjan & Neeraja.