City Centre, Siliguri

Klik Advertising created innovative signage at the City Centre shopping mall, Siliguri to engross everyone. The concept has been given by the architect to locate Inox & the food court when the visitors will take an entry in to the mall. For movies, they have created a big motif of camera and film container. It has been a challenging work to maintain major functional group as well as to install the signage at such a height. The motif has been made by Medium Density Fibreboard through CNC router cut. Then the frame is prepared by two layer Aluminium tube through roller bending and 3mm aluminium sheet welded on the structure. On both side of the structure Epoxy duco paint with polyurethane coating has been done and the signage was installed overnight.

For the Hangout signage the background has been made by aluminium extruded profile with duco painting. Base of the letter is done by SS through plasma cutter and the top portion of the letter by Laser cutting acrylic. High intensity LED is used for the glow with translite printing. Special care has been taken at time of installation.

The stylised sculpture signage has been installed at the wall mural to relate to the present joyful character of the youth as they are a large part of the mall crowd. The complete signage concept is related to portray the lifestyle of young generation. These signage are made by CRC sheet through plasma CNC cutting. Duco paint with outdoor quality PU coating has been done accordingly. The graphics behind the signage are artist's hand impression.