Hot Wheels goes big and bold for Monster Trucks launch
By Smita Sinha | June 06, 2019
Mattel Toys has recently launched an attractive and larger than life campaign at retail for its new Monster Trucks.
Leading toy brand, Mattel Toys recently launched a new range of Monster trucks targeting specifically 5-12 years old. The new range of trucks were introduced amid much fun and fare. The brand wanted to project the Monster Trucks as the “Biggest, Baddest and the Boldest monster trucks”.
Talking about the objective behind the clutter breaking in-store campaign for Hot Wheels Monster Truck launch, the toy brand said in a statement, “We do it in two ways through impactful visibility and unmatched engagement activities. In-store visibility is the key factor in the new category/product launch; it helps in capturing attention of buyers in meaningful ways. This is through a host of in-store initiatives including window displays, FSUs, gondola dressings etc.”
The window display is designed by the brand’s in-house design team and executed by Fourth Dimension. The window display is made of printed sun boards and MDF and brightened up with a lot of lights.
To promote the latest, hot-n-happening Hot Wheels fantasy world from Mattel Toys, a floor standing unit based on an actual Hot Wheels car model design was created. These units were placed at all major toy retailing outlets for garnering high visibility and achieving the required sales as well.
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Mattel along with DMS Retail Solutions, the agency recently launched attractive and larger than life experience zones for the fashion doll series'Monster High' at retail.