How AI & IoT elevated MG Motors’ showroom experience
By Retail4Growth Team | December 27, 2019
MG Motors along with Digital Jalebi, a Bangalore based technology solutions company designed a completely digital showroom. Syed Fawaz Ahmed, Director, Digital Jalebi, shares the project details in the form of a case study.
MG Motors recently announced the opening of its first Digital Studio in Bengaluru, a showroom with no car on display. The facility is aimed at offering a unique visually immersive experience. This is a classic example of how technology can make the users’ in-store experience completely seamless and interactive. MG Motors along with Digital Jalebi, a Bangalore based technology solutions company, which was the interaction design partner, and Eccentric Engine, a Mumbai based agency who did the conceptualisation, designed a completely digital showroom. Syed Fawaz Ahmed, Director, Digital Jalebi, shares the project details in the form of a case study.
The objective and client brief for the project
In the case of MG Motors, the client brief was to create a small format car showroom, in terms of the size. Generally, the operation and maintenance cost of a car showroom is extremely expensive because of various factors – rental cost of a ground floor, showroom in a prime location of the city, a large area required, multiple employees required to maintain the showroom, etc.
So the question was: Can we have 4-5 showrooms in small format at the same cost of a single conventional car showroom?
The biggest enabler of the small format showrooms is technology. Due to photorealistic visualisation and interactive technologies the user experience is seamless and intuitive.
How it helped in terms of tangible results like sales conversions/ others
Overall the client is very happy. Only 3 employees are required to operate and maintain the showroom which brings down the salary cost to a great extent.
In the first month, 14 units have been sold in this showroom, this is a good result for the amount of investment being done into the showroom.
Read the detailed report in December 2019 edition of Point-of-Purchase magazine