By: Mohit Manghani
Last updated : August 21, 2019 11:50 am
Spread across 1350 sqft, the store VM is designed by Imran Sarwaiya, Head Visual Merchandiser, Bebe India.
Talking more about the concept store, Imran Sarwaiya, Head Visual Merchandiser, Bebe India shared, “The goal was to make an impact, through visually strong windows displays and design, that can leave a powerful brand impression in customer’s mind. Through our design, we wanted to engage customers even before they enter the store. From storefront displays to signage and overall floor plan, effective visual merchandising has been deployed cohesively to reflect the brand, to optimize the store space and increase sales."
For over 30 years, Bebe established itself as a top retailer for contemporary woman and has established itself as the go-to destination for chic, contemporary fashion.
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