By: Mohit Manghani
Last updated : August 20, 2019 11:19 am
Designed by Mumbai based JCA Architects, the store reflects elegance and class, while creating an interactive environment
Speaking about meeting the store’s objective and client’s specific needs, Jayant Chheda, Director, JCA Architects, the multi-disciplinary design studio that offers complete design solutions including store fitting concepts, lighting solutions, turnkey solutions, visual merchandising and other allied retail solutions, says, “Designing a store in a compact space is always challenging and requires meticulous planning. It’s a wholesale unit and the clear brief from the client was to create an experience that reflects the luxurious girl’s apparel range they manufacture. Hence it was very essential to reflect the grandeur. We responded to this challenge by creating a quintessential and well-conceived environment with beautiful and interesting materials where retailers from all over the country can reach out.”
The store, located in Dadar, Mumbai, posed its own challenges. Talking more about it, especially in the context of the space surrounding it, Vikesh Chheda, Director, JCA Architects says, “I feel the biggest challenge for us was the space of the project, to create a spectacle in a dull and boring industrial complex. It was achieved through value engineering and not through strict adherence to a fixed amount."
The project’s success can be measured by the satisfaction of the brand, Kushal Shah, Owner, Misha, shares, “I have achieved what I had dreamt of. The space justifies my brand ethos.”
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