Reliance Trends unveils its new store design concept at Jaipur

As international brands are making debut with their global concept store designs, Indian multi-brand retailer Reliance Trends has recently opened its new'concept' store at GT Central Mall in Jaipur.  The store, inspired by the runways of London, Paris and New York, boasts modern looks and ambience akin to that of any international store, making innovative use of technology featuring an exciting range of high fashion merchandise.

The store is designed with focus on consumer's in-store experience encouraging shoppers to discover styling ideas and what's new in the world of fashion rather than just select and purchase a garment. It also aims at making the store a fashion destination for the entire family featuring as many as 18 brands to cater to people across various categories. The store makes way for easy navigation through merchandise that is presented fashionably with roomier trial rooms and options for easy check-outs.
Technology has also been incorporated to form an integral part of the consumer experience starting with video walls at the store entrance to selfie points in the trial room area. The new concept store of Reliance Trends looks at acting as a seamless omni-channel experience within the store.

Akhilesh Prasad, CEO, Reliance Trends, said, "We are excited to be opening this international and prestigious store in the pink city of India, Jaipur. Built-in with a lot of technological innovations, the store is expected to enhance consumers shopping experience. We want to take our diverse, accessible, stylish and high quality range of fashion clothing to Jaipur consumers and then to rest of India soon.” Bollywood actress Ileana De'Cruz was present for the launch of the store.