Sunday, January 24, 2021

Replay’s glittering Sale window connotes simplicity and grace

By Mohit Manghani | January 30, 2020

Replay, Italian premium denim brand, executed special sale window at their key stores that elevate the brand’s fashion quotient a notch higher

As the importance of eye-catchy windows gets higher and higher in a retail environment, like any retail design and VM element, brands are leaving no stone unturned to innovate with windows and provide visitors with a premium immersive experience.

Leading the trend, Italian brand Replay has executed a yet another stylish sale window that depicts the brand’s ethos elegantly. Executed at brand’s selective stores, the window features a glittering star, artwork, artificial greenery and brand’s high-end collection.  

The store offers a wide range of denims, casual wear, footwear and accessories for men and women. The Italian fashion brand which was selling online in India is now looking to tap the offline market with its exclusive stores. This year will see stores in Mumbai and Delhi.

Replay which has come to India under a partnership with Reliance Brands has 121 mono-brand stores and 131 shop-in-shops internationally. Fashion Box is the parent company of the denim brand Replay.



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