Vero Moda Spring Summer 2020 Collection brings cheer for fashion enthusiasts
By Mohit Manghani | February 18, 2020
The creative bespoke concept, directed by Nuno Rosa, Creative Head of Visual Merchandising, & E-Commerce Styling Manager at VERO MODA INDIA, showcases the brand’s colorful, dynamic and fashionable versatile SS collection.
To mark the 10th Anniversary of Bestseller India Group, all its In-House Brands embraced the theme of Spring-Summer, showcasing their season preview at the Lalit Hotel in Mumbai. The creative bespoke concept was directed by Nuno Rosa, Creative Head of Visual Merchandising, & E-Commerce Styling Manager at VERO MODA INDIA in collaboration with Brandmela Group.
“The colorful, dynamic and fashionable versatile collection of Spring-Summer 2020 of VERO MODA had a great blueprint at the outside pool of the Lalit Hotel and for this season, I created an elegant set display within a simple color pallet that would enhance the different lines we manage, creating a few focal points to embrace and promote the instant good selfie with joyful background displays,” Nuno explained.
Yellow background of circular top parasols was placed, across the set display, which added the summer vibe into the brand presentation. “To link the three main lines that we have In House as VERO MODA, VERO Curve and VERO MODA Marquee, we created an equal display module using a group of 3 painted mannequins placed on top of circular textured podiums along with a transparent acrylic sheet of 8ft of a vibrant pink panel.”
“All collections were displayed, on bespoke white 6ft racks that had a mono-colour approach to create a stronger presentation of the collections designed by our team, under the guidance of the Head of Design Nidhi Katariya,” Nuno added.