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VM&RD Retail Design Awards 2016 : 30th Feb Eyewear

By VJ Media Works Team | November 09, 2016

Leisure, Personal & Fashion Accessories – Specialty Store; Project:30th Feb Eyewear; Winner:Design Radiance Pvt Ltd

Born on 30TH FEB. Born Different. This was precisely the philosophy of the brand 30th Feb Eyewear that translated into their 380 sq ft + 150 sq ft store design too atGood Earth City Center mall, Gurgaon. The strategy was to have an old distress look and feel to overall space with materials chosen very carefully. The raw woods, semi plastered walls, concrete floor complete the whole store. Design Radiance was also supported by Dialma Brown team which helped in supplying certain artifacts and furniture pieces. Since there was a privilege to create mezzanine floor, the store was created with spiral staircase creating an eye testing area and small store. l

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