Wheel of Happiness

Landmark Group’s furniture and homeware chain Home Centre introduced a window that draws inspiration from all the elements of the festival yet manages to look different by being a non-static window. It combines the marketing communication pieces along with props and merchandises, but what makes it really special is the moving wheel-cart placed in the middle of it. Combining the elements of both bedroom and drawing rooms, the range of other props include traditional Indian door and windows, gift boxes, metal wire diyas and hollow gift props with bulbs. The sizes of these props varied from outlets to outlets depending on the window sizes.

To depict the true riot of colours, the window used artworks like wallpapers for back walls, floor vinyls and floor podium bordered with vinyl. The marketing communications were carried through vinyl pasted on thin acrylic sheets and router cutouts on sunboards stuck on backwall. 

Marthy Bermejo, Deputy General Manager, Visual Merchandising, Home Centre
For all our windows, we don’t do flat sketching but do 3D sketching to make it look realistic. Like any other window and in-store VM of Home Centre, the pre-plannogramming happened before buying only. After buying we did the plannogramming in 3D, post which we did testing of the plannograms to understand i f there was any non-synchronization in terms of colour or size challenges. Then happened the implementation. Stores dealing with home fashion generally go overboard during this festivity and we worked towards offering something a notch above.

Deepak Magar, Director, Supra Digital ( Formerly Picture Perfect)
Most of the windows are uni-directional. What made this window both interesting and challenging was it’s bi-directional. We had to rotate the wheel in both ways operating with single motor. To stay ahead in the world of VM, we always have to invest in a strong back end team who will understand the engineering aspect of displays and this was the kind of window which required that sort of aptitude.