By: Payal Gulati
Last updated : July 08, 2019 11:57 am
Mohit Dhanjal - Director Retail, Raymond, highlights the digital initiatives through which the brand is changing the store and customer experience in these locations.
The Raymond Shop (called as Mini TRS) also has an integrated digital omni-channel capability, through which the customers can access a curated range of products from our online web store ‘Raymond Next’. “All the stores are connected through an interactive kiosk located in the store. In case a customer wants a product that is not available at the store, he can access our web store and select the product from this curated range. He may then choose to get the product delivered either at the store or at his desired address,” says Mohit Dhanjal, Director – Retail, Raymond.
Read the complete report in the VM&RD July Digital Signage Special Edition.