By: Chanda Kumar
Last updated : June 26, 2018 10:56 am
Rishav Kanoi, Founder of Tea Trove talks about the evolved tea drinking culture in the country and the brand’s plans to expand retail touchpoints through various formats.
What is the positioning that Tea Trove is aiming for?
Tea drinking has evolved in India, with the population now realising that tea is not just a beverage but a healthy beverage, which is also tasty. We are positioning Tea Trove as a brand that not only is available for the consumer to enjoy in a high end
Tell us about your presence and expansion plans.
We are currently present with our kiosk model in 8 locations across India with 3 being in Kolkata, 3 in Delhi & Gurgaon, and 1 each in Pune and Bangalore. We will be launching our first store in Chennai in the first week of July 2018 taking the grand total figure to 9. We are currently concentrating this year to the 5 cities that
We are also coming up with our Any Time Tea Vending Machines which will be located in corporate offices and residential complexes and will give our customers the option to either buy a cup of our blended tea or our tea bag packs or both.
How does Tea Trove stand out from others in the category?
The USP for The Tea Trove is that we source our ingredients directly from the source and maintain the freshness and purity of the ingredients completely. We use purely organic herbs, fruits, flowers and spices to be blended with our
What’s Tea Trove's take on enhancing the ambience and experience at the outlet?
We have a warm and inviting ambience keeping in mind that the consumer should want to spend time at the counter / kiosk with the aim of gathering information about the various types of teas on display and their respective health benefits.This also helps in creating a brand building exercise as the consumer is not sold a product but is being educated about teas (a product of their liking). This is increasing their own knowledge base and will make them recollect the brand in an effective way