Tuesday, December 06, 2022

Omni-channel beauty retailer Boddess Beauty to open 80+ stores by 2027

By Retail4Growth Bureau | October 10, 2022

The brand has opened new store in Jaipur, setting in motion its plans to expand retail footprint across the country with 80+ stores in the coming five years.

Boddess Beauty, the Indian omni-channel multi-brand beauty retailer, has opened its second experiential store in India and plans for aggressive retail expansion to strengthen its omni-channel presence. Following its online launch in 2020 with 200+ beauty brands and its first Luxe store at Ambience Mall, Gurgaon in 2021, the brand has now opened its new store in Jaipur setting in motion the brand’s robust plans to expand its retail footprint across the country with 80+ stores in the coming 5 years.

Located at the Mall of Jaipur, Boddess Beauty is home to a curated range of international and home-grown beauty brands, elevated service stations equipped with skin experts, make-up artists, and beauty advisors.

Speaking on the occasion, Ritika Sharma, Founder-Director, House of Beauty [Boddess Beauty], said, “Boddess Beauty was conceptualized to introduce global beauty experiences to Indian customers with a digital first launch in 2020. Thereafter, we swiftly launched the first Luxe store in India at Ambience Mall, Gurgaon. The first non-metro store in Jaipur is another step towards increasing our retail footprint with over 80+ stores in the coming 5 years. While we continue to expand, the best of global and homegrown beauty assortments, experiences inside the store, and guidance through our beauty advisors are features that will remain consistent across our online and physical stores touchpoints at Boddess Beauty.”

Sharad Sharma, Chief Business Officer, Boddess Beauty, added, “Since its inception in 2020, Boddess has seen exponential growth in customer acquisition and will continue to blend online and in-store experiences. Opening a second store in the country within the first two years of the brand’s journey is testament to the growing need for a premium beauty experience and our understanding of the consumer preferences across metro and non-metro cities.”



Related Viewpoints

Krunal Shah

MD, BrandShell Pvt Ltd

BrandShell: Charting growth with a client-focused approach

Suman Saha

CEO, Arrow - Arvind Brands Ltd

‘There has to be a strong, value-driven reason for a customer to walk into your store’

‘Wanted: Long-term lighting partners who can offer customised solutions’

Follow Us On