Established in 1992, Arpita Agro Products Pvt. Ltd. has a bouquet of products which spans across various categories from home care, personal care, agricultural to food & beverages. Brands like Nimyle, Nimglo, Nimit, Nimwash, Nimgreen - all made from herbal extracts and medicinal plant Neem, and Jor Tea has a significant presence in the modern trade and general trade markets. Joydeep Majumder, Managing Director of Arpita Agro Products Pvt. Ltd. chats up with Nabamita Chatterjee from Point-of-Purchase and shares how shopper marketing initiatives are crucial to their product visibility strategy.

In Modern Trade today they are available in Spencer’s Retail Limited, Future Retail, Reliance Fresh, Metro Cash & Carry and so on. Their products are available in markets of West Bengal, Odisha, Maharashtra, Tamil Nadu and Assam; and in the cities of Bangalore, Hyderabad, Vijaywada, Jabbalpur, and Delhi.

Read the detailed interview in our upcoming December issue of Point-Of- Purchase. Click to here to subscribe.