First Build-A-Bear store at Toys”R”Us in Bengaluru
By Retail4Growth Team | February 18, 2019
Tablez, the retail arm of LuLu Group International, has recently launched the first Build-A-Bear store in India, at Toys”R”Us, Phoenix Marketcity in Bengaluru.
Tablez, the retail arm of LuLu Group International, has recently launched the first Build-A-Bear store in India, at Toys“R”Us, Phoenix Marketcity in Bengaluru.
Build-A-Bear is a global customized stuffed-animal retail entertainment brand that aims to reach as many as 9 million households in the top 15 cities in India by 2025. Besides standalone stores, shop-in-shop formats of Build-A-Bear would be launched within Toys“R”Us.
Speaking during the launch Adeeb Ahamed, MD, Tablez said, “The Build-A-Bear concept is a one-of-a-kind retail experience, and we are thrilled to open the first store in Bengaluru. Build-A-Bear is synonymous with creativity and novelty for children. From standalone stores to shop-in-shop formats, Build-A-Bear is ready to reach out to families and kids in India and help loved ones create memories and spend more time together. We plan to open 20 standalone stores of Build-A-Bear across key cities in India over the next 10 years, along with shop-in-shop formats across all our Toys“R”Us stores as well.”
Dorrie Krueger, Chief Strategy Officer, Build-A-Bear Workshop, said, “Together with Tablez India, we are excited to open the first Build-A-Bear store in India and continue to expand into this important global market. We look forward to introducing the Build-A-Bear brand and sharing the joy of making a new furry friend with millions of families.”
Established in 1997, the retail entertainment brand has nearly 500 stores worldwide. Further, a Build-A-Bear shop-in-shop format will follow in Vega City Mall, Bengaluru; City Centre Mall, Mangalore and Phoenix Marketcity, Pune. Build-A-Bear plans to expand to as many as 65 shop-in-shop format stores and 20 standalone stores in India over the next 10 years.
The retail arm of LuLu Group International, Tablez India, has announced a partnership with a US-based customised stuffed-animal retail-entertainment brand Build-A-Bear.
Tablez, with current global portfolio of 60 stores and 6 international and in-house brands, plans to acquire 10-12 more international brands across categories like sportswear, footwear, children’s clothing etc, targeting a network of 300 stores by 2020.
Located at Phoenix Marketcity, Cold Stone Creamery will bring unique international ice-cream experience to Pune. Tablez is looking to expand their presence in Maharashtra with 10 stores across the state over the next year.