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First Build-A-Bear store at Toys”R”Us in Bengaluru

By Retail4Growth Team | February 18, 2019

Tablez, the retail arm of LuLu Group International, has recently launched the first Build-A-Bear store in India, at Toys”R”Us, Phoenix Marketcity in Bengaluru.

Tablez, the retail arm of LuLu Group International, has recently launched the first Build-A-Bear store in India, at Toys“R”Us, Phoenix Marketcity in Bengaluru.

Build-A-Bear is a global customized stuffed-animal retail entertainment brand that aims to reach as many as 9 million households in the top 15 cities in India by 2025. Besides standalone stores, shop-in-shop formats of Build-A-Bear would be launched within Toys“R”Us.

Speaking during the launch Adeeb Ahamed, MD, Tablez said, “The Build-A-Bear concept is a one-of-a-kind retail experience, and we are thrilled to open the first store in Bengaluru. Build-A-Bear is synonymous with creativity and novelty for children. From standalone stores to shop-in-shop formats, Build-A-Bear is ready to reach out to families and kids in India and help loved ones create memories and spend more time together. We plan to open 20 standalone stores of Build-A-Bear across key cities in Tablez, Toys“R”UsIndia over the next 10 years, along with shop-in-shop formats across all our Toys“R”Us stores as well.”

Dorrie Krueger, Chief Strategy Officer, Build-A-Bear Workshop, said, “Together with Tablez India, we are excited to open the first Build-A-Bear store in India and continue to expand into this important global market. We look forward to introducing the Build-A-Bear brand and sharing the joy of making a new furry friend with millions of families.”

Established in 1997, the retail entertainment brand has nearly 500 stores worldwide. Further, a Build-A-Bear shop-in-shop format will follow in Vega City Mall, Bengaluru; City Centre Mall, Mangalore and Phoenix Marketcity, Pune. Build-A-Bear plans to expand to as many as 65 shop-in-shop format stores and 20 standalone stores in India over the next 10 years.

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