Luxxuberance to open 40 outlets within 3 years
By Retail4Growth Team | May 06, 2019
The brand will concentrate on major metros and tier 1 cities during the initial phase of growth.
Luxxuberance, India's first multi-brand handbags and luxury accessories store from Brandzstorm India Marketing, has embarked on an ambitious retail expansion plan to open 40 standalone outlets nationally within the next 3 years. The brand will concentrate on major metros and tier 1 cities during the initial phase of growth.
Luxxuberance, which opened its first flagship boutique at Palladium Mumbai in 2018, has now successfully expanded its footprints to 6 stores in the cities of Mumbai, Thane, Pune, New Delhi and Guwahati. All the stores are company-owned and operated.
Ujjval Saraf, Managing Director, Brandzstorm India Marketing said, “Luxxuberance is a luxury concept store designed to create a dreamscape for shoppers to explore and choose the most coveted collection of handbags, watches and eyewear from exuberant brands from around the world. In the last six months we have sold over 5000 handbags and we are extremely overwhelmed by the market traction we have received so far. This has encouraged us to foray into newer markets to fuel our long-term growth objectives”.
“We plan to launch 40 stores within the next 3 years which will be 70:30 mix of company owned and franchise outlets. All our stores will be established in high street zones, premium retail hubs and key domestic & international airports nationally, thereby drawing huge footfalls. Luxxuberance aims at filling the fashion void in the market for shoppers who seek international premium quality accessories at affordable prices” adds Ujjval Saraf.
The LA based brand has partnered with Mikaya Brands and opened their first accessories store at Ahmedabad’s Alpha One Mall.
Designed by Hong Kong-based ST Design, the new store is a celebration of the magic of endless love and romance and the design elements are meant to reflect that.
The fixturing system works as entire store and reduces the cost and rollout time while maximizing the display density.