Raymond launches StyleME to enhance in store experience and visualisation
By Mohit Manghani | July 24, 2019
The StyleMe concept currently rolled out at 30 The Raymond Shop (TRS) outlets on a trial basis gives the customers an idea of how a particular suit will look on them by helping them visualize it on themselves.
The Raymond Shop (TRS), which has been quite actively stepping up its digital initiatives to enhance the in store experience and visualisation for customers, has now introduced the StyleMe concept at its outlets. By installing a virtual mirror at its brick and mortar outlets, TRS plans to help the customer visualize a certain suit on him and thus uplift his in-store experience.
“After the measuring stage, it takes a certain number of days to deliver the final product to him and in between the customer is called for trials. In the entire journey the customer is not aware of how the suit would look on him. It’s just an imagination in the customer’s mind. Through the StyleMe concept we are trying to show customers the end product when he is selecting the basic fabric,” explains Sudhir Saundalgekar, Director – Projects, Raymond.
This concept is to help the customers visualizing the end product at the time of selecting the fabric. The fabric chosen by the customer gets barcoded and then appears on the screen in different styles.
“A clear picture helps customer in the process of decision making and reduces the time taken by him to make a decision,” says Sudhir Saundalgekar.
The concept has already been introduced at 30 TRS outlets on a trial basis and will soon be executed at many more stores this year.
“Customer never demanded anything of this sort from us, but we strongly feel this entire visual approach will not only help customers, but will also give us an additional benefit. We are planning to roll this concept in multiple stores across different tier cities,” Saundalgekar adds.
Raymond is looking to tap the different tier cities by engaging customers with this unique visual concept and give them more value to their money.
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