This camera can tell all about you as you shop!
By Retail4Growth Team | May 02, 2019
Two US retailers are reportedly testing cameras that can guess people's age, sex or mood to assess buying habits.
News reports are talking about two US retailers who are testing out cameras that can guess people's age, sex or mood to determine their buying habits.
Reports cite the example of grocery chain Kroger which is testing cameras embedded in a price sign above shelves in two stores on the outskirts of Cincinnati and Seattle. Reportedly video screens attached to the shelves can play real-time ads and show discounts to shoppers.
The cameras guess a shopper's age and gender, but the information is anonymous and the data is not stored, the reports said quoting Kroger. The project has been initiated on a test basis.
The other example reported is of Drugstore chain Walgreens which has installed cooler doors with cameras and sensors at six locations including New York, San Francisco and Washington.
Instead of using usual clear glass doors that allow customers to see inside, the retailer has reportedly installed video screens that display ads along with the cooler's contents. These technologies, while offering competitive advantage to brick and mortar retailers, have also quite expectedly upped the concerns on privacy.
According to media reports, the tech giant will launch the technology in Vero Moda’s stores and is in talks with other retailers as well.
The company has launched a connected packaging platform that will enable milk and juice cartons to become data carriers and offer real-time insights and other benefits to retailers, manufacturers and shoppers.
Bengaluru-based startup Trillbit has developed a technology that can convert any audio speaker into data transmitter and any smartphone into data receiver through its proprietary technology Data over Sound, which essentially helps retailers leverage customer data.
This Startup is part of Tathastu Open Innovation Program, a Future Group initiative.
The Gartner research finding reported in the media also says that 46% of retailers will deploy Augmented Reality and Virtual Reality solutions by 2020 to meet shopper demands.