Van Heusen launches largest store in Mumbai
By Retail4Growth Team | May 14, 2019
Spread across 2200 sqft, the upscale fashion store is located in the heart of the city at Linking Road.
Van Heusen, India’s premium formal wear brand for men and women from Aditya Birla Fashion and Retail launched a new store in Bandra. The upscale fashion store is located in the heart of the city at Linking Road. With the launch of the new store, Van Heusen now has 16 stores in Mumbai.
On the occasion of the store launch, Abhay Bahugune, Chief Operating Officer, Van Heusen, Aditya Birla Fashion and Retail said, "Van Heusen has over the last decade carved a niche for itself as a renowned fashion brand with a strong presence across leading cities and towns of India. Today, Van Heusen enjoys a high recall value and is perceived as a brand that provides power dressing to young professionals. We are happy to be at the forefront of the fashion revolution that is under way in one of the largest cities in India, Mumbai. The launch of our new brand outlet at Linking Road takes our store count in the state to 27. We are delighted with the overwhelming response we have received and are confident of catering to the growing demand with the right offering.”
The expansive store is spread across 2200 sqft, offering an array of wardrobe options for both men and women ranging from corporate suits to fashion jackets, casual work-wear to club wear and the right accessories to complete the look. Each product reflects modern styles, along with cutting edge innovation in fabric and technology.
Spending 30% more on signage, the brand goes for a sleek new signage system at its Bandra outlet in Mumbai, supplied by Golden Neon.
The brand’s new window and store display is based on the theme ‘Your Day - Your Way’.
The window promotes the brand’s new collection using materials like LED lights and mirror acrylic, all with various shades of red.