Adidas uses lifestyle accessories to craft its in-store logo
By Satarupa Chakraborty | October 17, 2017
The design has been conceptualized by Delhi-based VM agency Few Steps Ahead and has been executed by Ozeca.
Adidas has recently installed the classic trefoil logo of the brand inside its outlet at Linking Road Mumbai. The logo, made out of elements of various lifestyle products such as camera, selfie stick, measuring tapes, sunglasses, mobile phones, CDs headphone, keychain, battery, calculator etc. The design has been conceptualized by Delhi-based VM agency Few Steps Ahead and has been executed by Ozeca. Speaking about the in-store logo, Saurabh Mehdiratta, Director, Ozeca, explained, “The logo base is made of MDF and metal. Then we have used these multiple collaterals to decorate and we re-painted the logo to achieve a seamless look.”
Talking on the concept, Priyesh Bhagat from the Visual Merchandising team of Adidas told Retail4growth, “This is part of our global concept used in some of the ‘neighbourhood’ concept Adidas stores. This is the only store in India that we have installed this logo in and we don’t have any immediate plan to install in any other store in India.”