CaratLane to introduce new store design format soon
By Satarupa Chakraborty | August 24, 2018
CaratLane is working on a revamped store design concept to bring further seamlessness between online and offline channels, which will enhance in-store tech touchpoints to help customers discover and choose more. The brand will add 20-25 store b y end of this fiscal.
Omni-channel jewellery major, CaratLane, will bring their new store design concept by next year. The jewellery brand, with a current network of 42 stores, has also revealed their plan to take the store count 60-65 by end of current fiscal.
Talking to Retail4Growth, Radhika McGregor, Vice President – Customer Experience, CaratLane, explained, “We are looking to bring further seamlessness through our online and offline channels, as a true-clue omni-channel brand. We will certainly enhance the tech touchpoints, for which, a few tech interventions are already in testing phase. However, we feel that there’s no point of bringing technology in stores for the sake of gimmicks. The idea of our revamped store design will be to drive business from both the channels to the other. We will help our customers discover and choose more from our entire inventory. We should be able to open our first store under this design in early next year”