Ajmal targets 170+ exclusive stores by 2026
By Retail4Growth Bureau | May 20, 2026
The fragrance brand is looking to expand its presence across several Tier 2 & 3 emerging markets in India, with key destinations including Ajmer, Jaipur, Aurangabad, Varanasi, Bareilly, Lucknow, Thrissur, and Kochi.
Ajmal, the globally renowned fragrance house with a heritage of seventy-five years, has expanded its retail footprint in India with new store openings across key Tier 2 and Tier 3 markets. The expansion strengthens Ajmal’s presence beyond metros, as rising consumer aspirations and growing demand for premium fragrances drive strong category growth in emerging cities.
Tier 2 and Tier 3 cities rank among India’s key growth markets, driven by a sophisticated new consumer base with rising aspirations. Recognising this strong potential, Ajmal has expanded its presence to tap into the rapidly growing Indian fragrance market through tailored approaches, such as new-city introductions and a multi-store presence in high-demand areas.
With these new openings, Ajmal aims to build deeper consumer engagement through an experiential retail model, offering fragrance consultations, product trials and curated assortments aligned with local preferences.
“India is one of the most exciting fragrance markets globally,” said Abdulla Ajmal, CEO, Ajmal Group. “We are accelerating our retail expansion with a target of 170+ exclusive stores by the end of 2026. Tier 2 and Tier 3 cities are at the heart of this strategy, as we see a strong shift towards premium fragrances driven by consumers seeking authenticity, quality, and heritage-led Oud offerings with contemporary appeal.”
Ajmal is witnessing strong expansion across several emerging markets in India, with key destinations including Ajmer, Jaipur, Aurangabad, Varanasi, Bareilly, Lucknow, Thrissur, and Kochi. In Rajasthan, the brand has expanded through locations such as Mittal Mall in Ajmer and Pink Square Mall and Adarsh Nagar in Jaipur. In Maharashtra, Ajmal has strengthened its presence at Prozone Mall in Aurangabad. The brand is also growing steadily in Uttar Pradesh with stores at JHV Mall in Varanasi, City Center Mall in Bareilly, and Phoenix United Mall in Lucknow. In Kerala, it has presence in HiLite Mall in Thrissur and City Square Mall in Kochi.
