Arrow going strong with retail expansion, to launch 5th store in Chennai
By Retail4Growth Bureau | October 28, 2022
The brand currently has over 200 exclusive stores and is available in over 1000 multi-brand outlets in 109 cities across India. With the addition of this store, Chennai now hosts 5 exclusive Arrow stores and the brand is now expanding to tier 3 cities as well.
Leading professional menswear brand Arrow is set to launch a brand-new store in T. Nagar, next week. Located at Sir Theyagaraya Road, Pondy Bazaar, the sprawling 1700 sq ft store aims at reflecting the brand’s modern global retail identity which emphasizes its rich American heritage, contemporary style and New York point of view.
Just in time for the festive season, the new store will showcase Arrow’s stylish new Autumn Winter ’22 line. The brand currently has over 200 exclusive stores and is available in over 1000 multi-brand outlets in 109 cities across India. With the addition of this store, Chennai now hosts 5 exclusive Arrow stores.
As part of a strategic growth plan, the brand has been steadily expanding its retail presence in India over the last few years, not just with standalone stores like this one, but also within various multi-brand outlets and department stores. While Arrow is already well established in the metro and tier 2 cities, it is now expanding to tier 3 cities as well to cater to the increasing demand for quality professional menswear among businessmen and young working professionals across the nation.
Speaking about the store launch in Chennai, Suman Saha, CEO, of Arrow - Arvind Fashions Limited, said, “Just in time for the festive season, we are thrilled to be launching another store in Chennai. There is an increasing demand for elegant, stylish menswear in the city. To match this, the new store houses a wide and varied collection to cater to all kinds of occasions. Blending innovation, functionality and comfort has always been at the core of our brand. We continue to focus on living up to the expectations of the modern-day Indian customer and are excited to offer our Autumn Winter ’22 collection at the new store.”