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Flipkart now launches its Marketplace Platform

By VJ Media Bureau | Vjmedia Works | 3 | April 08, 2013

The virtual marketplace will now allow smaller players to transact on the same platform as larger retailers.

Introduced in 2007, Flipkart, one of the leading e-commerce platforms in India, has launched its Marketplace Platform, a virtual mall giving shoppers access to multiple brands and sellers under one roof. Sachin Bansal, CEO and Co-Founder, Flipkart shares, "We created the blueprint for Flipkart Marketplace with the determination to take online shopping to the masses. While on the one hand it furthers the Flipkart promise of customer delight by giving more choices at competitive prices, it also serves as the foundation for entrepreneurship to flourish without having to worry about investing in any physical or virtual infrastructure and yet access millions of customers across the country with just a click. In the last 12 months, more than 80 million unique visitors have come to Flipkart. Five out of six online Indians visit our website. Sellers on Flipkart will get access to this vast user base - which is akin to the footfall in prime retail spaces in the top 10 cities of the country.” 
In terms of enabling the SME community, Marketplace will now allow smaller players to transact on the same platform as larger established retailers and help them garner business intelligence by understanding their position vis-a-vis competition based on factors such as pricing, offers, deals,etc.
Currently, this Marketplace platform has 50 reputed sellers across multiple categories like books, media and consumer electronics while soon a broader category of Clothes, shoes and others will also be included.
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