H&M launches Home concept store in Bengaluru

International fashion retailer H&M India recently inaugurated its seventh store at Phoenix Mall of Asia, in Bengaluru. The move marks a milestone for H&M, not only in terms of expansion, but also in terms of the introduction of its highly awaited H&M Home concept to the city. The new store spans 2500 square meters and stocks a diverse range of product categories with well defined segmentation.  

Yanira Ramirez, Country Sales Manager, H&M India, said, speaking about it, "We are thrilled to bring the cherished H&M HOME experience to Bengaluru, following its heartening reception in India since 2022. H&M Home is more than just a concept; it's an embodiment of comfort and personal expression, and we can't wait to share this with the vibrant city of Bengaluru. With our new store, we are not just delivering fashion; we are inspiring the latest trends in home décor. Our dedication remains unwavering in consistently providing excellence in both home and fashion, ensuring top-notch quality at the most competitive prices, all while upholding our commitment to sustainability”.

In alignment with H&M's sustainability initiatives, the new store actively supports the brand's Garment Collect initiative, encouraging customers to bring in clothing and textiles for recycling, regardless of the brand or condition.