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KVIC Launches 1st ‘Khadi Korner’ with Globus at GIP Mall, Noida

By Rita G Chauhan | January 11, 2018

The key objective of starting this initiative is to make Khadi’s retail presence in all major malls and retail stores.. Discussions are underway with other retailers to add more Khadi Korners.

Khadi & Village Industries Commission (KVIC) has made a new beginning with the launch of its 1st ‘Khadi Korner’ at Great India Place (GIP) Mall in Noida. The outlet was inaugurated by Giriraj Singh, the Union Minister of State for Micro, Small and Medium Enterprises (MSME) at Globus’s Store.

On the occasion the Minister said, “Gone are the days when customers of Khadi used to travel distances to buy from Khadi Bhandars. Today, Khadi has become the favourite fabric for one and all and it has showcased its presence right from the sleepy hamlets to mega malls of the cosmopolitans.” He added, “With tying up with various retail chains to launch Khadi Korner, Khadi has once again created a new dimension in retailing.”

For selling in the modern world, KVIC has followed a new biz model under which it will have a revenue-share arrangement with retailers, which could range between 10% and 20% of the sales.

Vinai Kumar Saxena, KVIC, Chairman added, “We are planning to open exclusive Khadi Korners in major malls and supermarkets in the country to ensure Khadi’s presence at doorstep. As the average daily sale at Khadi Korner will be around Rs 30,000, it will certainly be a major marketing game-plan for Khadi in retail and expected to give a major push to Khadi sales.” He confirmed, “Designer intervention is also planned by KVIC to introduce market trendy designs in Khadi. Reputed designers like Ritu Beri, Nachiket and institutes like NIFT, SNDT, and Pearl Academy are also being involved in this initiative.”

The key objective of starting this initiative is to give Khadi retail presence in all major malls and retail stores. In first phase, Khadi Korners have been planned with Globus in Noida, Chennai, Varnasi and Ahemedabad. Subsequently, tie-up has also been made with Cotton Bazaar for Mumbai expansion. Besides, discussions are going on with other retailers like Apna Bazaar, Big Bazaar Shoppers Stop etc for other locations.

 

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