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Pepperfry launches its first studio in Hyderabad

Vjmedia Works | June 24, 2016

Pepperfry launches its 8th brick-and-mortar retail store in Hyderabad as part of their plan to open 10 more stores in metro markets by this year.

Pepperfry.com, the online furniture and home marketplace unveiled the 8th Studio Pepperfry at Banjara Hills in Hyderabad. This Studio has been conceived as an experience center for customers in Hyderabad who can seek design inspiration and benefit from the complimentary interior design consultancy extended by the experts.
 
The 2100 sq. ft. Pepperfry Studio showcases a curated range of furniture designs from Pepperfry's online portfolio. The Studio is managed by trained interior designers and architects who will help customers get a complete understanding of various designs, finishes and wood types of the furniture available on Pepperfry.
 
The Studio launch is a step towards fulfilling Pepperfry's mission to help 20 million customers create beautiful homes by 2020. Talking about the launch Ashish Shah, COO and Founder, Pepperfry, said, "We have opened this Studio for customers to familiarise themselves with our furniture range and get an idea of various finishes and types of furniture available on Pepperfry. Hyderabad is one of our key markets and the launch of the Studio is another step towards building trust with customers and engage with them to provide a great shopping experience.”

Elaborating further on the concept of the Studio, Shah said, "The Studios are not a sales point for the brand. They are great customer interaction points where, as category leaders, our goal is to help them by providing complimentary advisory related to interior design and empower them to make the right decisions to build beautiful homes.”

Pepperfry has received overwhelming response from customers on this concept and is expanding its network of Studios. The company plans to open 10 more Studios across key metros in the country by the end of 2016.

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