Pop culture brand The Souled Store launches biggest outlet in Bengaluru

Casual wear and pop culture brand The Souled Store, has launched its biggest store in Bengaluru. The store is spread across 5000 sq. ft. and is located in the city’s high end shopping destination – Indiranagar.

The outlet, spanning across two floors will have room for multiple experiences too, says the company statement. The area is being built in a way to enable like-minded people to interact with each other and share their love of comics, superheroes and just really great clothes! The space will also host open mics and special events on a timely basis.

Commenting on the launch of the new store, Co-Founder of The Souled Store, Harsh Lal said, “Over the years, The Souled Store has emerged as one of the most loved brands in the pop culture space and we aspire to recreate that same level of excitement and loyalty for our consumers in Bengaluru. We are confident that the launch will not only delight the people of Bengaluru but also strategically complement our portfolio and fortify The Souled Store's leadership in the apparel domain.”

This is The Souled Store’s sixth brick-and-mortar outlet in India. The brand operates four The Souled Store outlets in Mumbai and one in Pune. Notably, the brand has 3+ million customer base and 150+ licenses – garnered via its online and offline presence. The brand plans to open 50+ stores over the next 3 years.