Tiger Shroff's 'Prowl Foods' Join Hands with TTSF Cloud One
By Retail4Growth Team | February 12, 2021
The group will use the money to expand company-owned cloud kitchens, retail stores as well as franchised stores and franchised cloud kitchens.
TTSF Cloud One, a multi brand cloud kitchen, is expected to invest Rs 25-30 crore over the next 2 years through a combination of owned cloud kitchens, retail stores as well as franchised stores and franchised cloud kitchens.
The venture is a brand licensing deal with Tiger Shroff, the first of its kind in the Indian food-tech sector.
“I am very excited to be partnering with these young entrepreneurs with the vision to change the future of food service in India and to be creating a healthy food brand which is extremely close to my heart”, said Tiger Shroff.
TTSF Cloud One will now compete with Rebel Foods who has scaled up cloud kitchens in the Indian market. Adapting to the current pandemic scenario, TTSF Cloud One Pvt Ltd is the latest business venture from the pioneer of Milkshake retailing in the Indian market, The ThickShake Factory.
‘’We see a very large opportunity in Cloud Kitchens and with PROWL FOODS, we aim to become one of India’s foremost healthy food brands using an Internet First approach model. We believe in the next few years, India’s biggest F&B companies will be Internet First, without many physical retail stores and we aim to be one of them. Tiger has a huge audience and fan bases that are fitness enthusiasts and want to follow him. Our brand will provide that opportunity for his fans’’, added Yeshwanth Nag, Co- Founder - TTSF Cloud One.
With a plan to develop & curate multiple brands, TTSF Cloud One is aiming to operate over 150 Cloud Kitchens by 2022. This partnership looks to enter the Fit Meals segment via Cloud kitchens as well as retail stores. ProwlFoods nearest competitor in India would be Mukesh Bansal’s promoted Eat Fit, part of Cure Fit.