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Warner Bros to open first Harry Potter flagship store in New York

By Retail4Growth Team | January 21, 2020

Spanning three floors and over 20,000 sqft, the space will provide fans with a number of exciting retail experiences that evoke the magic of the Wizarding World.

The magic of the Wizarding World is coming to New York with the opening of the world’s first official Harry Potter flagship store.

Warner Bros has recently announced that it will open the first official Harry Potter flagship store in the heart of New York City next to the iconic Flatiron building at 935 Broadway.

Opening in Summer 2020, the store will house the largest collection of Harry Potter and Fantastic Beasts products in the world under one roof with everything from personalised robes and Bertie Bott’s Every Flavor Beans to a brand-new range of house wands with a design exclusive to the New York location.

Spanning three floors and over 20,000 sqft, the space will provide fans with a number of exciting retail experiences that evoke the magic of the Wizarding World.

Sarah Roots, SVP Worldwide Tours and Retail, Warner Bros. said in a statement, “This will be the largest dedicated Harry Potter store in the world and will become a must-visit fan destination where Harry Potter enthusiasts can engage with interactive experiences and numerous photo opportunities as they step into the magic.”

“We are very excited to be opening in New York. It’s the ideal city in which to launch with so many dedicated Wizarding World fans, a cutting-edge retail environment and a community that embraces innovative experiences,” she further added.

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