Zecode woos Gen-Z shoppers with INSYNC’s specially crafted store solution

In the entire spectrum of consumer’s offline retail journey, the right store solutions often play an integral role in defining brand personality and therefore customer perception.

Fast fashion brand, Zecode, which aims to resonate with the sartorial code of Gen-Z, sought to make its presence in a store space that is sleek, aesthetic and accessible at the same.

The idea essentially was for the brand to carve a distinct identity in a highly competitive space and appeal to customers looking for affordable fashion.

INSYNC Shop Fittings delivered the perfect solution that met the brand’s need to balance aesthetics with affordability. This meant a strategy approach that not only delivered the desired look and feel, but also met the store’s ROI requirements.

Central to this strategy was the combination of two aspects of the design approach. One included specially designed focal areas featuring INSYNC’s Fit-N-Light Shop Fitting System and specially lit mannequin podiums, which together add the extra edge and create a unique identity for the store. 

The other involved customised, specially engineered shop-fit systems for the rest of the store space, which ensured cost effectiveness and efficiency, while still delivering a sleek look and feel. The brand’s objectives were thus met by striking a fine balance between these two aspects.    

INSYNC’s Fit-N-Light Shop Fitting system is a future-ready solution with capability for phygital integration. Thus, depending on the brand’s requirement in future, the system can power up digital screens playing dynamic content along with touch interfaces that can facilitate online browsing and shopping - essentially an omnichannel/smart fit-out system in the real sense of the word.

Huzefa Merchant, Founder and CEO of INSYNC Shop Fittings, says while speaking about the project and aspects like the role of lighting in a fit-out system, “In retail design, aesthetics go beyond visual appeal — they shape the customer journey and influence perceptions. Under-shelf lighting, in particular, is a silent storyteller, enhancing visibility, drawing attention to key merchandise, and creating an inviting atmosphere. Thoughtfully lit fixtures, especially under-shelf lighting, not only elevate aesthetics but also influence purchasing decisions, seamlessly blending design with functionality."

The project is an example of what can be created in-store, when strategic planning, thoughtful engineering and functional aesthetics come together.