Latest from the word of retail experience and its eco-system.

Shopper Marketing In Modern Trade

Brand loyalty at a premium in online sales

How Lancome wooed the selfies...

Just a missed call away

Shopping made easy

Decoding the'Millenials'

The Engagement Appetite

Shopper marketing: Where's the talent?

How do you ensure effective shopper marketing training?

Going upstream in the supermarkets

Stop interrupting shoppers!

Making the Shopper the Consumer

FMCG firms tap the pot of gold in Bharat

It's official: Men are the most confused gift shoppers!

Dynamics of Data Mining

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