‘Can VM reduce customer acquisition costs?’

‘We see a lot of opportunity to optimize and build on the online + offline shopping experience’

‘Make sure processes are in place to make the offline foray successful’

VM Talk: A close look at Azorte’s digital window journey

How Bata is going digital with its VM & store windows

‘A good lighting product without a good after-sale service is of no use to the client’

BrandShell: Charting growth with a client-focused approach

‘There has to be a strong, value-driven reason for a customer to walk into your store’

‘Brick & mortar retail will shrink in size, but expand in terms of touchpoints’

‘Personalisation will be key in Experiential Retail 2.0’