By: Chanda Kumar
Last updated : July 26, 2018 10:05 am
Parvathi S. Rao, Principal Architect, PSR Architecture chats with retail4growth about the firm’s intent to focus on retail design projects and the role of store experience in benefitting the brand’s growth & business.
Tell us why PSR Architecture is interested in retail design projects?
In retail, we feel there is always an opportunity to design and create an environment to showcase the product in different ways. Primarily, the retail design must generate business. Customers walking into a store are at times reluctant and hesitant to try something new. When they see a product in a
What is your approach to retail design?
As a practice, we believe in collaborating with our clients to understand the project requirements and product range. It is about evaluating and interpreting the vision for the company and what the brand should represent. For instance, when we designed the lighting store - Vedabh, they did not have a retail platform, as they were selling through other distributors. When they approached us, we first looked at their spectrum of lights. We created visually stimulating window displays and an ambiance under which the lights could be showcased, making it easier for the staff to explain how clients can use the lights to enhance their space.
When we design a retail place, the focus is to augment sales and increase footfall. While that is important, we also create areas for staff members to have leisure spaces to engage with one another and with the outdoors. We feel that it
Tell us about the PSR Architecture’s design philosophy?
Our strength is the way we develop a design. To make the retail experience more immersive and engaging, we integrate the physical site surroundings along with climatic conditions and combine it with the sensorial aspects making the overall shopping experience enjoyable.