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Louis Philippe unveils its new retail design ID
LP’s new store design ID is quite different from their previous concept and uses fixtures with brass finishes, herringbone-patterned wooden flooring, cream-toned mannequins with facial expressions, while reducing the use of props and only using focus lights. Fixtures have been supplied by Elemental Fixtures and mannequins by Clone Mannequins.
Ted Baker: A blend of English tea and Desi chai
The brand, whose India store designs draw inspiration from local themes, plans to launch stores in Gurgaon, Mumbai and Bangalore.
Sunkist beats the heat this summer at Big Bazaar stores
The brand took a major drive in stores with various impactful POP properties, including category arch gates, focal point displays, danglers and many others that ensure high visibility at the retail touchpoints.