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Louis Philippe unveils new retail identity in Hyderabad

By Retail4Growth Bureau | October 23, 2018

With the launch of its new retail identity in Hyderabad, Louis Philippe has elevated the premium positioning of the brand. The sprawling 4000 sq ft store at Banjara Hills was recently unveiled by India’s ace cricketer VVS Laxman.

Louis Philippe menswear brand, from Aditya Birla Fashion and Retail Ltd, offers a range of formal, semi-formal clothing and accessories. With the launch of the new retail identity at Banjara Hills, Louis Philippe has elevated the premium positioning of the brand. The new identity celebrates the “The Crest” which is a symbol of craftsmanship and excellence. The sprawling 4000 sq ft store at Banjara Hills, Hyderabad was unveiled by India’s ace cricketer VVS Laxman.

Speaking on the occasion, Farida Kaliyadan, COO, Louis Philippe said, “We are delighted to introduce the new retail identity for the brand. Louis Philippe is focused on delivering value through superior craftsmanship, diverse product portfolio and an unmatched retail experience. At present, we have 17 stores across Hyderabad and Telangana”.

The revamped outlet houses a wide range of formals, casuals, denims, suits & blazers, and accessories.

As part of launch promotions, Louis Philippe will be giving the two highest billers a chance to win an Apple Ipad. Other customers who participate and stand an opportunity to win PVR gift vouchers, ties, pocket squares, LP gift vouchers.

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