Tuesday, December 07, 2021

Louis Philippe unveils new retail identity in Hyderabad

By Retail4Growth Bureau | October 23, 2018

With the launch of its new retail identity in Hyderabad, Louis Philippe has elevated the premium positioning of the brand. The sprawling 4000 sq ft store at Banjara Hills was recently unveiled by India’s ace cricketer VVS Laxman.

Louis Philippe menswear brand, from Aditya Birla Fashion and Retail Ltd, offers a range of formal, semi-formal clothing and accessories. With the launch of the new retail identity at Banjara Hills, Louis Philippe has elevated the premium positioning of the brand. The new identity celebrates the “The Crest” which is a symbol of craftsmanship and excellence. The sprawling 4000 sq ft store at Banjara Hills, Hyderabad was unveiled by India’s ace cricketer VVS Laxman.

Speaking on the occasion, Farida Kaliyadan, COO, Louis Philippe said, “We are delighted to introduce the new retail identity for the brand. Louis Philippe is focused on delivering value through superior craftsmanship, diverse product portfolio and an unmatched retail experience. At present, we have 17 stores across Hyderabad and Telangana”.

The revamped outlet houses a wide range of formals, casuals, denims, suits & blazers, and accessories.

As part of launch promotions, Louis Philippe will be giving the two highest billers a chance to win an Apple Ipad. Other customers who participate and stand an opportunity to win PVR gift vouchers, ties, pocket squares, LP gift vouchers.

Similar News

Louis Philippe – Gift Gallore

LP’s recent Signature Window, executed at all key stores, promotes the idea of perfect gifting of a signature man’s shirt in a signature box. The window features life-size gift boxes and use of single mannequin.

Louis Philippe unveils its new retail design ID

LP’s new store design ID is quite different from their previous concept and uses fixtures with brass finishes, herringbone-patterned wooden flooring, cream-toned mannequins with facial expressions, while reducing the use of props and only using focus lights. Fixtures have been supplied by Elemental Fixtures and mannequins by Clone Mannequins.

Louis Philippe – ‘Constructing’ casual wear & royal wedding saga

LP’s latest windows to promote their casual wear and wedding collections use two different themes. The former creates a setting of a construction site, while the latter uses the richness of burgundy colour for the regal feel.

Louis Philippe : Leisure at work

LP’s latest windows promote their Golf and Ath Work range of merchandise which showcases all elements of Golf as a game and uses backlit and reflective glasses respectively.

Louis Philippe to upgrade its SIS design

LP is currently developing its retail design identity for SIS format to present the brand in the most modern and contemporary avtar. It may include some digital communications too.

Louis Philippe to open 30 LP Sports stores by next year

LP Sports stores will have smaller spaces with a minimalistic look while House of LP will have two formats - smaller store at 1500 sq ft and one bigger at 6000 sq ft.

Louis Philippe opens its first store in Dubai

Taking the first step towards international presence, Louise Phillip (LP) has launched a 1830-sq ft store in Sahara Mall Dubai.



Related News

Follow Us On