Taneira continues expansion, unveils its first store in Chennai

The youngest brand of the Titan company, Taneira launched its first store at Express Avenue Mall in Chennai. The store is spread across 1400 sq. ft. and houses an assortment of traditionally fashionable clothing.

Rajeshwari Srinivasan, Chief Operating Officer, Taneira stated, “The brand is committed towards the textiles and karigars of the country which has led to the growth. Having established its presence with 13 stores, we are proud to be pioneers with superior craftsmanship and fine quality products. We are certain that the new store will provide unrivalled experience to our customers.”

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The new store is a visual delight as it protrudes the magic of ethnic textile, motifs, landscape and culture. With the latest initiative, the brand aims to offer eternal fashion to women who are rooted yet progressive, under one roof.

The recent expansion increased the brand’s store count to 6 in the region and thirteen in the country and continues to grow; offering a beautiful concoction of traditional crafts in an upscale earthy setting.