Village Groupe plans to set up outlet malls pan India
By Retail4Growth Team | September 03, 2020
The company plans to introduce international outlet malls with the provision for food and beverages, drive-in cinema and other entertainment for better customer- experience, by 2021.
Village Groupe, architectural design consulting company, proposes to bring outlet malls of global standards to India in 2021. The company plans to introduce the international outlet malls to the large Indian customer base that is extremely brand conscious.
Indians visiting European and North American nations love to visit outlet malls that aren’t available in India. The company took advantage of the restrictions on mobility due to Covid-19 and schemed to set-up malls in the country as the ‘Village Outlet Collection’. The Outlet malls, as stated by the company, will have exclusive architectural designs along with the provision for food and beverages, drive-in cinema and other entertainment factors.
The malls will house universal and local brands at affordable prices and provide a superior experience to enhance customer experience. The largest outlet mall in India is in collaboration with Adlabs Imagica in the Mumbai-Pune highway and is in the final stages of development. The project has laid its foundation in Bengaluru, Pune, Ludhiana and Delhi and will also extend its operations in several other cities across the country.
The company aims for a cultural confluence by pioneering a world-class structure that fulfills visually-appealing architectural goals in a sustainable manner to cater to the nationwide audience with an universal taste