‘Cohesive merchandise management helps’
By Mohit Manghani | August 21, 2019
In a conversation with Retail4Growth, Namrata Sachdev, Retail Design Consultant & Visual Merchandising Strategist at NVISAGE, talks about the latest trends in VM and how merchandise plays a vital role in shaping customers’ perceptions.
NVISAGE is a design focused consultancy that crafts bespoke experiential concepts for retail spaces. Alongside, it offers advisory services to help shape the journey of brands. In a special chat with Retail4Growth, Namrata Sachdev, Retail Design Consultant & Visual Merchandising Strategist at NVISAGE, talks about the latest trends in VM and how merchandise plays a vital role in shaping customers’ perceptions
Today retailers and brands are employing visual merchandising techniques on a larger scale. With the evolution of Visual merchandising, it is now considered a critical tool to increase customer engagement. Within fashion and lifestyle, designs and displays are certainly becoming more global in their approach, veering towards minimalism as well as experiential.
In terms of sustainability as an area of focus in architecture & retail designs and standards of the materials used, I feel there is still a long way for VM to go through and make the quantum shift. Several materials such as mannequins and acrylics don’t have affordable or ecofriendly substitutes as yet. In addition, tighter budgets for VM also limit the use of sustainable materials. However, I do hope that sooner than later, it will happen.
How the industry can grow
Technology as a whole is moving rapidly. One major trend that can be incorporated here, from the global culture perspective, is the use of technology in retail space. Just as technology has integrated itself into our lives, our physical spaces could be more effective with more and relevant technological advancements.
Tighter, controlled and cohesive merchandise management can also be employed for successful functioning. VM is far more than the stunning window, it’s the synchronicity of the entire shopping experience.
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