Hamleys launched its 100th store in India
By Mohit Manghani | August 01, 2019
One of the world’s largest toy shops Hamleys, that was acquired by Reliance Brands Ltd, a subsidiary of Reliance Industries, has opened its 100th store at MGF mall, Gurgaon
Toys retailing giant Hamleys has opened its 100th store at MGF Mall, Gurgaon. The retail brand that was recently acquired by Reliance Brands Limited, a subsidiary of Reliance Industries is popular for its wide range of branded toys.
Designed by UK based design studio Zebra, the new store is spread across 5,000 sq. ft. The project headed by Geeta Tembulkar, GM, Hamleys at Reliance Brands Ltd with its attractive U shaped façade and three level of stores will provide an enhanced experience to customers.
Speaking about the new store, a Hamleys Spokesperson said, “One of the major highlights of the new store is its U shaped Façade. We encountered a lot of challenges while executing the glass facade but we decided that only glass would do justice to the U shape of the building. It took us 3 months to complete the entire project and now it looks like a premium store. Façade is something we really focus on as a statement of the brand vision."
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The new store at South City Mall sets a benchmark for the upcoming stores.
According to the company statement, the move is set to place Reliance as a dominant player in the global toy retail industry
Media reports have indicated that the Indian retail giant is in advanced talks to acquire the iconic British toys retailer.