Latest from the word of retail experience and its eco-system.

‘Happy margins turn retailers into brand ambassadors’

Making a hero out of the fabric detergent

‘Technology would play a pivotal role in shaping shopper marketing’

‘Look at VM as a revenue centre, not just as a cost centre’

‘VM has to be integrated with the merchandise’

‘Opening a store is easy, maintaining it is a challenge’

‘VM must empower the customer’

‘Commitment & transparency are our key franchise strategies’

‘ROI numbers must include long-term cost-of-ownership analysis’

‘We believe retail spaces should be fun’

‘Make technology relevant for kiranas’

‘Packaging plays the most vital part at store’

‘We look for vendors who are well versed in technology’

'Through the digital screen, customer know the brand and its ethos'

‘Our foremost aim will be to educate customers’

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