Latest from the word of retail experience and its eco-system.

'Lighting can make or break a store': Bhavuk Jain, Architect

‘Physical retail formats must be a seamless extension of the brand’s omnichannel ecosystem’

Of economic reforms, nostalgia & the Great Indian Consumer…

‘Designers have to take responsibility of making the store meet business objectives’

What are shopping malls’ paths to survival in new normal?

Invest in phygital and consumer trust, suggests McKinsey report

‘Marketers need to stitch the missing link between data and business value’

How omnichannel empowers brands in troubled times

How value engineering can preserve value, while reducing cost in retail

Why PSPs need to invest in new technologies?

‘Performance accountability should be integrated into technology’

5 things that kept Indian retail going through the last one year

Why it makes sense for Indian retail to go tier 2/3/4…

‘Store experience has to celebrate the product’

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