Latest from the word of retail experience and its eco-system.

Traworld: Traversing the long road to success

When packaging plays hero in the brand story …

‘Cohesive merchandise management helps’

‘HP Latex helps cut the ice with clients immediately’

‘POP industry can get future-ready with global best practices’

‘Happy margins turn retailers into brand ambassadors’

Making a hero out of the fabric detergent

‘Technology would play a pivotal role in shaping shopper marketing’

‘Look at VM as a revenue centre, not just as a cost centre’

Who is the right VM candidate?

Generating business through the right VM strategy

‘VM has to be integrated with the merchandise’

‘Let’s create our signature VM as Indians’

‘Quality of VM drills down from the top’

‘Variety of merchandise is the key to a successful store’

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