Latest from the word of retail experience and its eco-system.

“A designer’s expertise lies in revving up the design quotient of spaces”

From rural to urban – How Medimix traverses the retail path

‘We are in a category where story telling is very important’

How Airtel is ringing in Gen-Next retail space

‘Technology will get embedded into retail companies’ DNA

SPAR’s recipe for success: A generous serving of technology

How Godrej Appliances charts the EBO path

Future Group bets big on technology to raise experience quotient

‘Online shopping cannot match the touch & feel experience’

‘Phygital requires the whole eco system to evolve’

The White Crow: Giving wings to aspirations

‘Store design has to increase sales figures too’

‘Understanding millennial choice is a challenge’

Driving value addition through imagination & technology

‘Unlike other marketing tools, in-store promos result in direct sales’

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